I have just returned from a week’s holiday in York and wanted to share with readers the excellent marketing strategy that Wetherspoon’s have adopted.
The pub seemed to be continuously busy whenever we passed it. In the early morning, it was busy with people having a cooked breakfast. At lunchtime, people were enjoying either a cooked meal or a lighter cold lunch like a Panini or a sandwich. The evenings were positively buzzing with crowds of people. Tourists, students and families all congregated, sharing tables with strangers until every seating place was filled.
Wetherspoon’s know precisely who their target market is. We wanted to spend our money on sightseeing and shopping, rather than on expensive meals. Every day of the week the Wetherspoon pub ran a special offer – Mexican Monday offered burritos at a special price, Tuesday was steak, Wednesday chicken, Thursday curry and finally Friday was of course fish night.
Each evening the Wetherspoon pub fulfilled our need for a hot, balanced and filling meal, washed down with a very reasonably priced glass of wine. On our last evening we both had steak, jacket potato and vegetables plus a bottle of wine between us. The whole meal cost just £18.95, which seemed incredible considering that the wine could have easily cost that amount on its own!
The only downside was that some evenings we had to wait to find a table and to be served. However, we were able to pass the time in an enjoyable manner by chatting to strangers. The camaraderie was excellent. The staff were also very friendly despite the fact that they had to work at a fast pace. There was no slack for them! Unfortunately tables were not always cleared immediately or wiped adequately.
If you are looking for a quiet and intimate environment, with attention to detail and all the trimmings then this pub would not be for you. However if, like us, you want a good value meal in a warm, friendly and cosy environment, along with a wide range of cheap beverages, then head down to your local Wetherspoon pub.
Thank you to Alison for this week’s post.