The Importance of Feeling Important

very important customer quote
http://www.marykay.co.uk
This week I am returning to my experience in a cycle store, as published two weeks ago. You can review the post here: Learning something new
I realised that there was another very important factor as to why this experience was so good. Effectively, I had two employees assisting me at the same time. This left me feeling like a Very Important Customer (VIC). Here at the Experience Boutique we believe that customer service and employee engagement are intrinsically interlinked. Customers and employees alike want to feel important and valued. In the TV show ‘Undercover Boss’ my favourite part of the show is the final part. The employees realise how important and valued they are within the business.

Here are a few suggestions that can make your customers feel important:
• If an appointment has been arranged, make sure that your front of house staff know about it. This allows them to show the client that you were expecting them before they even have to state who they are.
• Make notes during the consultation to show that you are listening.
• Repeat the customer’s needs back to them to show that you were listening and understood what they wanted.
• Tell the customer why a particular item or service could solve their unique challenge.
• Invite them to return to the store for a particular reason that is unique to them.

References: Undercover Boss

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